Role: Product Designer
Team: Self-Directed
Year: 2022
World Wildlife Fund (WWF) works to sustain the natural world for the benefit of people and wild lives, collaborating with partners from local to global levels in nearly 100 countries. This kiosk design aims to allow people to understand and support the organization.
Background
• Mission:
Sustaining the natural world for the benefit of people and wildlife.
• Approach to project:
Spread information and call-to-actions including
- Donation
- Take Actions (Ex: Ask Congress to Support the Big Cat Public Safety Act)
• Location:
The kiosks will appear in the California Academy of Science.
• Problem:
Climate change and human constructions are threatening the nature, resources, and wildlife.
• Solution
Educate people through kiosks that show
1. Information of the crisis
2. Introduction to the organization and their mission
3. Introduction to access of donation and cooperation
• Target Audience:
Adults aged 35-75, well educated, with a love for nature and an interest in world affairs.
Persona
Visual Design
Mood Board
Style Tile
Styleguide
Ad Collateral
Site Map
Final Look
Home
About
Crisis
Donate
Take Action
Conservation
Sustainability
Community
The Break Free From Plastic Pollution Act.
The Big Cat Public Safety Act.
The Forest Act.
